/ Call us when

The idea is too
expensive to shoot.

The idea is bigger than the production budget. That doesn’t mean the idea has to get smaller.

Converse

/ This is for you if

  1. 01The creative is approved but the production budget is the problem.
  2. 02The idea depends on expensive locations, cast, VFX or multiple setups.
  3. 03The budget is forcing the creative team to simplify the idea.
  4. 04You need to preserve ambition without reproducing a traditional production model.
  5. 05You are looking for a different way to make the film.

/ The problem

A production budget shouldn’t decide how
ambitious the idea can be.

Traditional production makes certain ideas expensive very quickly. More locations. More cast. More setups. More VFX. More days. At some point, the production starts editing the creative before anyone has shot a frame.

We believe there’s another option: change how the film gets made.

/ The approach

Don’t shrink the idea.
rethink the production.

We look at where traditional production is creating the biggest constraints, then use generative production where it creates a real advantage — without losing the ambition of the original idea.

01
AMBITIONKeep the creative idea intact.
02
PRODUCTIONIdentify where traditional production is creating unnecessary constraints.
03
MEDIUMThe budget used to be the end of the conversation. it doesn’t have to be.
● ProofConverse / The OriginalA finished cinematic film built around a real brand world.
PTF developed the concept, narrative, character and production design, then carried the project through AI cinematography, animation, editing and sound direction.See the case ↗

/ How we can help

VISUAL DEVELOPMENT3–5 weeks

Build and test the visual world before committing to full production.

  • Lookbook
  • characters/wardrobe
  • 60–80 continuity frames
  • 15–30s motion style test
  • style guide
Let’s talk about it ↓
COMMERCIAL CAMPAIGN4–6 weeks

Take the idea into a finished cinematic campaign.

  • 30–60 sec hero film
  • 15s/6s cutdowns
  • 16:9/9:16/1:1
  • music + sound
  • 2 rounds
  • ready for media
Let’s talk about it ↓

/ Start a project

Don’t shrink
the idea.

If the budget is forcing the creative to get smaller, send us the problem.

/ Also call us when