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THE CLIP

PULL THE FRAME

Creative JudgmentStrategic WorldbuildingVisual SystemsAesthetic DirectionNarrative Acceleration


© 2035 by Pull the Frame
Designed by 432 Studio
The Clip
Runaway Global Creative Challenge,

This film was built around a simple premise:
how can an everyday object become the only thing standing between order and total chaos?
A championship. A final. A moment where everything depends on control. Then we introduced a single point of intervention. A clip.
Not as a prop, but as a decision.
A precise action at the exact moment where everything could fall apart.
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